When it comes to marketing displays, the retractable banner is one of the most popular options available. What sets the retractable banner apart from other types of banner displays is the ability to ‘retract’ or collapse into itself during transportation. The whole banner is unfurled once you place it in the location you want your brand messaging to be displayed. This is different from most static types of banners which have to be moved while fully unfurled. This guide will demystify the retractable banner, including the parts that constitute it, how it works and its benefits over more static display banner designs.
Parts of a retractable banner
To understand how the retractable banner works, you need to be familiar with the different parts that make up the ‘standard’ retractable banner. Of course, there are some differences between the more elaborate retractable banner displays and the budget oriented options, but certain aspects are standard for all types of retractable banners. They include:
i. The Base
The base of the banner serves two main purposes. Firstly, it acts as the stand on which the whole banner will rely on for support. The base will always include vertically placed stands on which the whole retractable banner structure will rely on to remain upright. The second important function of the stand will be to hold the graphics display. When retracted, the display banner will roll into a mechanism that is located in the base and it gets unfurled when the banner is placed in its display area. This is important since removing the banner every time the whole structure retracts will expose it to damage.
Retractable banners can be categorized in two main groups: one-sided and double-sided retractable banners. The double-sided variant allows for two different display messages to be placed on both sides of the banner. In such cases, the base is much larger since it has to hold both retracted display banners. The single-sided setup is much simpler since it only holds one display graphic.
ii. The Pole
The pole connects to the base and acts as the support for the display graphic. Once the display graphic retracts into the base, the pole can be removed from the base and is packed separately. There are two types of poles: the telescopic pole and the fixed pole. A telescopic pole can have its height adjusted to fit display graphics of varying heights. A fixed pole cannot be adjusted and only works with display graphics that share the same height.
iii. The Clamp bar
The clamp bar is a device placed on the pole that allows the display graphic to be temporarily fixed to the pole. This usually occurs through a Velcro mechanism but other designs are usually available. The clamp bar can be removed from the pole when the retractable banner is packed.
iv. The display graphic
This is the part of the retractable banner that carries the branding message that your business wants to communicate to its customers. In most cases, it is made from vinyl which can be easily folded into the retracting mechanism in the base, but other materials such as canvas can also be used. A retractable banner allows for the display graphic to be switched while maintaining the same banner, which is why it is so popular with marketers.
Why use a retractable banner?
There are three main reasons why every marketing endeavour should use retractable banners. Firstly it is very portable. Most banners take a lot of space while being transported since their construction is static. A retractable banner has all its space taking components removed during the transportation process. Secondly, it allows for you to switch between different display graphics depending on the campaign that you are involved in. Thirdly, it can be used for both outdoor and indoor marketing purposes, which makes it quite versatile.

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